Sept. 28, 2006:
MySpace gets all civic and stuff.
MySpace.com has a knack for making comedians (Dane Cook), rock bands (Arctic Monkeys) and scantily-clad models (Tila Tequila) cool. But now the social-networking colossus is setting its sights on a slightly squarer property: the ballot box. On Wednesday, the site will begin steering its tens of millions of members to myspace.com/declareyourself, a new in-house page where they can register to vote and—with a single click—tell their entire network of friends to follow. It's Rock the Vote goes viral. "Putting the simplest voter registration tool on a platform that already reaches 54 million unique monthly visitors is a huge step in promoting civic engagement," says Jeff Berman, MySpace's senior vice president for public affairs. "This is where people are spending their time. The potential is enormous"...