The Next Big Thing?

July 3, 2006:
The right marries talk radio and the netroots. Should Kos be scared?

Hugh Hewitt is a master of multitasking. Week after week, the sanguine, persistent pundit hosts his "center-right" talk radio show from a nondescript office in Orange County, Calif.—and more than a million people tune in. Two computers flank his mike. While on the air, Hewitt uses the first to surf news sites, then swivels to the second during breaks to update his well-trafficked blog. "Both spoken words and written words are powerful," he says. "Acting in harmony, the effect is exponential." Just ask Rick Santorum. In May, he urged Hewitt's listeners to fork over campaign funds, and the host, ever eager, posted a link. Donations shot up 500 percent...